Customer Engagement on Social Media: The Game-Changing Strategy to Build Your Business

You want your customers to choose you over the competition on social media. Don’t you? Trust me, you won’t need to find Aladdin’s lamp to grant this wish. But you may need some tricks in your pocket to lure them out.

The users on social media need to know about your business in the first place if you want them to buy your products and services and thus become your customers. So, what can you do to grab their attention? Well, obviously, you need to grow your social media engagement by baiting them with different tactics.

This blog post will help you understand how to boost your engagement on social media. So, keep reading and become a pro at engaging with your customers on every social media platform.

What is Social Media Engagement?

Social media engagement refers to the interactions and activities that take place on social media platforms. But it goes far beyond getting likes, shares, and comments on posts. It will bring you success if you can build a loyal virtual community of customers who advocate your brand and become its ambassadors in real life too. High levels of engagement on your social media platforms can be an indication that your content and ads regarding your business are getting attention, which leads to interaction and involvement with your potential customers.

In order to excel in your business, you need to stay connected with your loyal patrons by creating a welcoming atmosphere in the online world. Therefore, knowing about social media engagement skills is inevitable.

Why Customer Engagement on Social Media is Important?

As of now, almost 60% of the world’s population are social media users. You can easily establish your business and make a fortune by connecting with this large number of people.

Here are some useful benefits of customer engagement on social media for your business growth:

  • Increased brand awareness: Social media offers an excellent platform to engage with a large number of customers. With your content and marketing tactics, you can build your brand value and increase its visibility.
  • Effective marketing: Traditional marketing methods need more manpower, investments, sales, billboards, and paper ads to get noticed. On the other hand, you can get in touch with billions of users on social media with a minimal budget. Therefore, digital marketing is becoming more popular because of its cost-efficiency and effectiveness.
  • Customer satisfaction: You can easily improve customer satisfaction and earn loyal customers on social media. Potential customers can find your content, read reviews, and ask questions on various platforms. They will be more interested if you provide quick and helpful responses.
  • Stay in competition: You can get ahead of other companies if you maintain your social media engagement with your customers. It helps you gain new customers and retain existing ones.
  • Valuable feedback: It is convenient for your customers to give valuable and useful feedback on social media. It can help you get insights about your products and services and improve accordingly.
  • Enhanced reputation: By engaging with customers in a positive way, you can enhance your brand’s reputation. It is about gaining customer trust and satisfaction so that they can become advocates for your business.
  • Stronger customer bonding: The more you engage with your customers on social media, the more connections you can build with them. By responding to their comments and inquiries, you can build stronger relationships on a personal level. By showing your authenticity and values, you can stand out from other competitors and establish an emotional connection with your customers.
  • Organic customer advocacy: Satisfied customers are more likely to recommend your business to others. It goes beyond your marketing and promotion tactics. You will get organic traffic to your page and website if you have a loyal customer group.


How to Choose Right Social Media Platform for Your Business?

Do you really need to pick and choose one particular social media platform to promote your brand? I don’t think so. As a business owner, your goal should be clear: reach out to as many potential customers as you can. And if it means being on every social media platform and creating different content for each one, let it be.

Facebook, Instagram, TikTok, and Twitter are a few of the most popular social media platforms. These platforms target their own audiences and need different strategies to follow to get attention.

When your content on a particular platform catches audiences’ attention, they actively interact with it by liking, commenting, and sharing. If you compare this with your number of followers, you’ll get your engagement rate with audiences for that platform.

Last year, TikTok’s average engagement rate per post was 4.25%, while Instagram came in second with 0.6%. Although Facebook’s engagement rate stood at only 0.15%, it is still the largest social networking site with the most diverse users from all groups, regardless of their age, professions, and interests.

Always keep your engagement rate higher on every platform because it indicates that your applied strategies are working in the right direction. The more engagement you receive, the more likely it is that you’ll attract new customers.

How to Boost Your Social Media Engagement?

When it comes to increasing your customer engagement on social media, it’s not enough to just post about your products and services on every platform. You actually need to make an effort to interact with your audiences and assist them in every possible way when they learn about your brand.

Create quality content, show them guidelines and tutorials to follow, and most importantly, be ready to answer every inquiry they have. Engage with them in a way that makes your products and services irresistible to ignore.

Let’s go in-depth on a few tactics for boosting social media engagement rates below:

Focus on your targeted customer

  • Create customer personas: Choose your targeted customer carefully. Develop your contents and products according to their interests, responses, opinions, and online behavior.
  • Send emails and newsletters: Send customized emails and newsletters to engage more with them. Give them first-hand insight into your new product. Give them the benefit of buying your product first.
  • Give special discounts: Give your regular and loyal customers special discounts on various occasions so that they look forward to doing business with you. It will help you maintain a strong bond with them for future endeavors.

Engage actively

  • Respond and react: When a user shows interest and asks questions about your business, be quick and respond on time. Satisfy them with your answer. Make them believe that you respect their input and that they are valuable to you.
  • Post regularly: If you want to attract your potential customers, you have to post about your business regularly. The more you stay active on social media, the larger the audience you can reach.
  • Live Q/A sessions and tutorials: You can conduct live Q/A sessions to connect with your customers in real time. You can show your products or tell them about your services and answer any questions they have. It is the quickest way to earn customer satisfaction, as they get instant replies to their questions and get close insights on the products by watching live tutorials.

Create valuable contents

  • Educational content: Share informative and educational content that adds value to your audience’s knowledge base and addresses their needs.
  • Visual content: Utilize visually appealing content, such as images, videos, infographics, and GIFs, to grab attention and convey messages effectively.
  • Interactive content: Incorporate interactive elements like polls, quizzes, contests, and Q&A sessions to encourage participation and engagement.

 Run ads on all platforms

  • Focus on getting noticed: The basic principle behind digital ads is the same as that of traditional advertising. It is all about getting people’s attention. Ads on social media are always goal-oriented. These are backed by goals: to promote, increase exposure, and sell. These ads can be made for a target audience or to enhance brand awareness with a non-personal motive.
  • Follow the metrics: You can analyze whether users click on your ads or skip them. Measure the effects on the advertising platforms. You get to know how well your ads are running on social media. You can understand if it is worth your resources or not.
  • Put ads on others’ contents: Youtubers often put ads on their channel. If a viewer watches the whole ad for at least 30 seconds, then they get a small portion of money. It can be a marketing tactic to promote your product through other people’s contents, as you don’t need to create it on your own and you can reach out to a large number of users who are not directly connected to your brand.

Start influencer marketing

  • Choose relevant influencers: Social media influencers usually have a large number of followers. Choose some of them whose values and interests align with your brand. Their content and followers give you the opportunity to generate new customers.
  • Collaborate for Paid promotion: You can pay influencers to promote your products or services on their own platforms. You can actually establish authentic relationships with them if you collaborate on content ideas and engage in meaningful conversations.
  • Measure ROI: Track the performance of influencer campaigns to ensure they are delivering the desired results. Look at engagement metrics, conversions, and overall brand perception.

Run engaging campaigns

  • Contests and giveaways: These types of contests and giveaways can create huge traffic on your page and website. Motivate people to promote your products and give rewards related to your business afterwards. 
  • Polls and surveys: Upload polls and surveys to engage more with your followers. These provide valuable insights that can improve your products or services.
  • Support a cause: Support a social or environmental cause and align your brand with it. Show your commitment to raising awareness among your customers and try to make a positive impact on the world.

Provide excellent customer support

  • Set clear guidelines: Create an excellent customer support team. It is crucial in handling customer inquiries, orders, deliveries, and complaints. Follow a guideline and ensure to satisfy your customer’s experience.
  • Take conversations private: Make yourself available to resolve a customer issue in private. Always prioritize your customer’s privacy and move the conversation to direct messaging when it is necessary.
  • Follow up: Make sure to follow up with the customer to ensure their satisfaction. This step can make them feel valuable and turn a dissatisfied customer into a loyal one.

Stay relevant

  • Adapt new trends: Follow the trends on social media and try to make contents accordingly. Instagram stories, TikTok videos, and Snapchat can be a possible way to create engaging contents and attract young people.
  • Know your algorithms: Be aware of your customers’ age, preference, value, and need. Develop a suitable strategy that works for every group. Whether you deliver casually or professionally, ensure that it aligns with your brand’s identity, and is appropriate for everyone.
  • Analyze your engagement: Analyze your engagement with your customer to build a strong relationship with them. Try to engage actively, which involves direct interactions with your audience, such as responding to comments, addressing queries, and participating in conversations. It usually leads to deeper connections on a personal level. Indirect interactions like views, likes, and shares are passive engagement that happens organically, which is an indication of growth.

Monitor your progress

  • Engagement rate: Observe your progress through audience engagement with your contents. Calculate the engagement rate through likes, comments, and shares. You get to understand which contents are working.
  • Conversion rate: Monitor how many users actually take a desired action, such as participating in contests, signing up for newsletters, or making any purchase.
  • Follower growth: Increased followers are a positive indication that your brand is getting noticed, and your contents and promotions are working to attract people.

Stay ahead of trends

  • Chatbots: You can use AI tools to automate your responses. Chatbots can provide instant replies to customer inquiries and help improve customer support. The smart customer care bot can answer FAQs and direct customers to find additional information or resources on your media platforms.
  • Use advanced technology: Technologies like Virtual Reality (VR) and Augmented Reality (AR) can be used in marketing. Explore these advanced technologies to create trendy and engaging content.
  • Visual inspection: People prefer watching video contents on social media. Short videos, video reels, and live streaming allow you to connect with your customers more.

To sum up, if you want to grow your business quickly, social media will be your trustworthy companion. Be your authentic self and find your voice. Show genuine interest in engaging with your customers and watch your brand thrive in the world of social media.

Mrittika Chakraborty
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