Top 20 Customer Engagement Tools for 2024

Best customer engagement tool

Customer engagement is essential for businesses that want to grow and retain loyal customers. Most businesses struggle in this manner and fail to build it effectively. To help with this essential process, businesses can utilize customer engagement tools. These software applications help businesses communicate, interact, and offer value to their customers across different channels.

What is a customer engagement tool?

A customer engagement tool is software that helps businesses to communicate with customers properly. This tool uses smart AI to learn from each customer chat, predicting needs and customizing messages based on past talks.

A study shows that Companies with strong customer engagement tools outperform their competitors by 73%. (Forbes)

So, what does a customer engagement tool do? This tool makes everything easy for a business and its customer. It helps them to share thoughts, and give feedback. With these tools, businesses create personalized experiences that make customers feel special.

Why Do You Need a Customer Engagement Tool?

A customer engagement tool helps your businesses interact with your customers in a personalized and efficient way. It can improve customer satisfaction, loyalty, retention, and revenue.

  • You will understand your customers’ needs, preferences, and behavior better.
  • CX tools provide timely and relevant support, feedback, and solutions to your customers.
  • It can help you create and deliver engaging and valuable content, offers, and experiences to your customers.
  • You can measure and optimize your customer engagement efforts and outcomes efficiently.

20 Best Customer Engagement Tools

Here I will share the top 20 tools for customer engagement that you can simply use for your company.

1. Storyly

Storyly customer engagement tool

Storyly is one of the best user-friendly online customer engagement tools. It smoothly adds a mobile-friendly story format. This tool allows easy communication through images or videos without disrupting the user experience. No coding is needed for integration.

Features

  • Interactive Shopping: Seamless discovery-to-purchase experiences within Stories.
  • Personalization: Deliver personalized experiences at scale.
  • CMS System: Intuitive platform for designing, managing, and organizing Stories.

Pros

  • Fast Time to Value: High adoption rate for quick insights and engagement.
  • Flexible CMS System: Intuitive and requires minimal onboarding.
  • Strong Analytics: Valuable insights into user behavior with interactive stickers.

Cons

  • Initial Learning Curve: Mastery of features may take time.
  • Requires Effort: Regular content efforts are needed to keep it active.

Pricing

  • Various plans including Starter, Pro, and Enterprise, depend on the specific business needs.

2. Braze

Braze customer engagement tool

Braze is a customer engagement tool that helps brands connect with customers in a personalized way. It uses technology to create better experiences, boost retention, and increase overall value. With features like multi-channel campaigns and customized interactions, Braze aims to enhance customer loyalty and optimize relationships for companies.

Features

  • Omnichannel Messaging: Facilitates personalized interactions across multiple channels.
  • AI-Powered Insights: Advanced analytics for customer segmentation and targeting.
  • Lifecycle Engagement: Streamlines campaigns for enhanced customer experiences.

Pros

  • Robust Analytics: In-depth data analytics for informed campaigns.
  • Advanced Personalization: You can customize communication for diverse audience segments.
  • Multi-Channel Communication: Facilitates engagement across multiple touchpoints.

Cons

  • Need Learning: Challenging for beginners.
  • Complex Setup: Advanced features may require additional expertise.

Pricing

  • Custom pricing based on the specific business needs and requirements.

3. Clevertap

Clevertap customer engagement tool

CleverTap is a customer engagement tool that uses push notifications to bring users back to your app. With personalized and interactive messages, CleverTap helps boost engagement, conversions, and retention. Trusted by over 10,000 brands like Gojek and Dominos, it’s a reliable choice for building strong user loyalty.

Features

  • Customer Data and Analytics: Comprehensive insights into mobile user behavior.
  • Personalized Messaging: Enables targeted push notifications and in-app messages.
  • Enhanced Experimentation: Real-time experimentation for continuous optimization.

Pros

  • User-Friendly Interface: Easy navigation and campaign setup.
  • Effective User Engagement Tools: Empowers targeted messaging for mobile users.
  • In-depth Mobile Analytics: Detailed insights into user actions.

Cons

  • Integration Limitations: Constraints in integrating with certain platforms.
  • Feature Limitations: Advanced features might be limited in lower-tier plans.

Pricing

  • Free trial available; paid plans depending on the business needs.

4. MoEngage

MoEngage customer engagement tool

Features

  • AI-Powered Campaign Optimization: Optimize user interactions for better experiences.
  • Cross-Channel Campaigns: Facilitates engagement across multiple platforms.
  • Behavioral Analytics: Offers insights into user behavior and preferences.

Pros

  • AI-Driven Insights: Provides actionable data for effective campaigns.
  • Better Integration: Easy integration with various platforms.
  • Advanced Personalization: Allows for highly targeted messaging.

Cons

  • Complex Setup: Setting up advanced features may require technical expertise.
  • Pricing Concerns: Costs may escalate with increased usage and features.

Pricing

  • Standards, Growth, and Enterprise plans based on specific business requirements.

5. Airship

Airship customer engagement tool

Airship is the top customer engagement tool that boosts interaction and conversion rates. It uses pop-up notifications with relevant action links to increase interaction and conversion rates. You can choose from different deployment options like Cloud and On-Premise for Windows or Linux. It makes customer engagement easy and effective. 

Features

  • Real-Time Messaging: Enables timely and personalized notifications.
  • Automation Workflows: Facilitates automated campaigns based on user behavior.
  • A/B Testing: Allows for testing different message variations for optimization.

Pros

  • Efficient User Engagement: Drives engagement within mobile apps.
  • Real-Time Interactions: Offers timely and relevant messages.
  • Better Automation: Streamlines campaign management automatically.

Cons

  • Costly for Some: Pricing might be higher for additional features.
  • Learning Needed: Mastery of advanced features may require time.

Pricing

  • Depends on business requirements. A customization option is available.

6. Iterable

Iterable customer engagement tool

Iterable is like your personal guide for better customer connections! It uses smart AI to create personalized and dynamic messages at scale. So, whether you’re Redfin, DoorDash, Fender, Calm, or Asana, Iterable helps you engage customers with the right content, at the right time. It makes every interaction count.

Features

  • Cross-Channel Campaigns: Facilitates personalized campaigns across platforms.
  • Behavioral Segmentation: Enables precise audience targeting.
  • A/B Testing and Optimization: Allows for campaign refinement.

Pros

  • Strong Cross-Channel Capabilities: Facilitates seamless multi-platform campaigns.
  • Effective Personalization: Allows for highly targeted messaging.
  • Data-Driven Insights: Provides actionable analytics for campaign optimization.

Cons

  • Complex Setup: Setting up comprehensive campaigns may be intricate.
  • Advanced Features in Higher Tiers: Full utilization might require higher-tier plans.

Pricing

  • Custom pricing based on specific business requirements and usage.

7. Salesforce Marketing Cloud Engagement

Salesforce Marketing Cloud Engagement

Salesforce Marketing Cloud is the ultimate marketing solution, that takes consumer engagement to new heights. It uses smart data management to understand your customers better. You can customize each interaction with built-in AI and reach out to them through top-notch email, mobile, advertising, and social solutions. 

Features

  • Email Marketing Automation: Personalized email campaigns and journey builders.
  • Social Media Management: Tools for managing social media engagements and campaigns.
  • AI-Powered Analytics: Insights-driven decision-making for optimization.

Pros

  • Comprehensive Suite: Offers a wide array of engagement tools.
  • Data-Driven Campaigns: Utilizes data for targeted marketing.
  • Flexible: Suits both small businesses and enterprises.

Cons

  • Training is Needed: Mastery of advanced features may take time. 
  • Costly: Pricing can be prohibitive for smaller businesses.

Pricing

  • Pricing starts with Pro at $1,250/month

8. Qualaroo

Qualaroo customer engagement tool

Qualaroo is a smart tool that maps how customers journey through your touchpoints. It finds out what drives them or worries them. Most businesses use targeted surveys at the right time to understand their issues. With templates and advanced targeting, create surveys that help you enhance customer experience, all powered by AI analysis.

Features

  • Unobtrusive surveys with NudgesTM.
  • Advanced targeting and behavior-based question triggers.
  • AI-powered sentiment analysis engine.

Pros

  • Easy survey embedding.
  • Unobtrusive surveys.
  • 100+ language support.

Cons

  • Lack of industry-specific templates.
  • Dashboard refinement needed.

Pricing

  • Starts from $69 per month.

9. ProProfs Survey Maker

ProProfs Survey Maker customer engagement tool

ProProfs Survey Maker is a tool for trainers, employers, and businesses to collect feedback and know more about their customers. It comes with features like detailed stats, various question types, and easy embedding on websites or blogs. You can easily share your survey on social media for maximum engagement.

Features

  • An Intuitive UI with a drag-and-drop editor.
  • 100+ built-in templates and 100k+ ready-to-use questions.
  • Multi-channel surveys.

Pros

  • Multi-channel surveys.
  • Intuitive UI.
  • Drag-and-drop editor.

Cons

  • Survey templates need more customization.
  • Slightly complex survey editor.

Pricing

  • Starts from $19 per month.

10. SurveyMonkey

SurveyMonkey customer engagement tool

One of the best CX engagement tools is SurveyMoney. It helps you turn feedback into ideas for growth. They have ready-made survey templates for customers, employees, or anyone you want to hear from. It is easy to create surveys, and that’s why SurveyMonkey is a top choice globally!

Features

  • Contextual feedback and real-time surveys.
  • Automatic language translation.
  • AI-powered analysis for improvement areas.

Pros

  • Anonymous feedback.
  • Diverse analysis engine.
  • Niche survey customizations.

Cons

  • Glitchy survey editor.
  • The analytical dashboard needs improvement.

Pricing

  • Starts from $25 per month.

11. GetFeedback

GetFeedback customer engagement tool

GetFeedback for Salesforce makes getting customer feedback easy, especially at important moments. It connects with Salesforce to measure important metrics like NPS, CSAT, or CES. People love it because they get way more responses which is 240% more! Plus, it is seven times faster to set up than other survey tools.

Features

  • Advanced analytics and complaint management.
  • Multi-channel surveys.
  • Text and sentiment analysis.

Pros

  • Text analytics.
  • 12 question types.
  • Easy integrations.

Cons

  • Needs improved templates.
  • Expensive Salesforce integration.

Pricing

  • Available on request.

12. HubSpot

HubSpot customer engagement tool

HubSpot is here for both small teams and big sales forces. They offer pricing that suits your growth. With their CRM software, you spend less time on data entry. Keep all your contacts in one place, easily customized. No more searching through emails. 

Features

  • Data enrichment, CRM, and email marketing.
  • Drag-and-drop editor with customizable templates.
  • CRM data integration for personalized emails.

Pros

  • Effective integration with other HubSpot tools.
  • Streamlined reporting.
  • Downloadable reports.

Cons

  • Data scattering in email workflows.
  • Limited dashboard reports.

Pricing

  • Available on request.

13. Klaviyo

Klaviyo customer engagement tool

Klaviyo helps 100,000 businesses make more money by connecting with customers in a smart way. It takes your info and sends personalized emails, texts, and mobile messages. No need to worry about starting from zero. They have ready templates that you can use. Easy and effective engagement without needing tech skills.

Features

  • E-commerce Integration: Seamlessly integrates with various e-commerce platforms.
  • Personalized Email Campaigns: Enables customized messaging based on customer behavior.
  • Analytics and Reporting: Provides detailed insights for campaign performance tracking and optimization.

Pros

  • Offers smooth connectivity with leading eCommerce platforms.
  • Facilitates tailored messaging resulting in improved customer engagement.
  • Delivers actionable insights to refine and optimize marketing efforts.

Cons

  • It might take a while to fully understand and make use of all the advanced features.
  • Beginners might find the advanced segmentation options a bit confusing at first.

Pricing

  • Free plan is available; 
  • Paid plans start at $45/month

14. Adobe Marketo Engage

Adobe Marketo Engage

Adobe Marketo Engage uses data and AI to handle tasks and track impact. With smart automation, it creates detailed customer profiles and targets new prospects. It listens in real-time to trigger the right content across web, mobile, email, and social channels. This tool works with your CRM, for top-notch customer engagement!

Features

  • Lead Management: Tools for managing and nurturing leads.
  • Email Marketing Automation: Personalized email campaigns and analytics.

Pros

  • Offers a wide range of marketing tools.
  • Facilitates lead management and nurturing campaigns.
  • Suits both small businesses and enterprises.

Cons

  • Complexity: Mastery of advanced features may require time.
  • No CRM: Doesn’t have a built-in CRM.

Pricing

  • Costs can be high, especially for smaller businesses; custom plans are available.

15. Insider

Insider customer engagement tool

Insider has helped you to connect your customers smoothly since 2012.  It handles everything! From communicating with customers setting up trading policies to announcing when you can trade. It’s like having a watchful eye to ensure all the rules are followed, making trading easy and compliant.

Features

  • AI-driven customer segmentation for targeted campaigns.
  • Customized content delivery based on user behavior.

Pros

  • Drives precise targeting and personalization.
  • Ensures consistent user experiences.

Cons

  • Setting up AI-driven campaigns may require expertise.
  • Cost may scale with additional features and usage.

Pricing

  • Available on request. 

16. OneSignal

OneSignal customer engagement tool

OneSignal helps you to reach customers in the best way possible and engage them. It sends emails, mobile and web push notifications, in-app messages, and SMS. It delivers a whopping 11 billion messages every day. OneSignal grows with your business.

Features

  • Reach users with targeted and timely notifications.
  • Engage users while they are using the app.
  • Automates email campaigns for better engagement.

Pros

  • Delivers timely and relevant notifications.
  • Targeted messaging based on user behavior.

Cons

  • Limited Channel Support: Focused primarily on push notifications.
  • Feature Restrictions: Advanced features might be limited in lower-tier plans.

Pricing

  • Available on request

17. Listrak

Listrak customer engagement tool

Listrak is the top choice for engaging customers in the retail world. It is known as the best client engagement tool. Trusted by over 1,000 retailers, it nails email, SMS, identity resolution marketing, and push notifications. Using smart data, Listrak personalizes messages for each person, hitting them at the perfect time on the right channels and devices. 

Features

  • Automation of emails based on user behavior and preferences.
  • Syncs SMS campaigns for comprehensive engagement.

Pros

  • Drive engagement through customized content.
  • Provides data-driven insights for optimization.

Cons

  • Setting up comprehensive campaigns may take time.
  • Need training to handle some features

Pricing

  • Available on request.

18. Vero

Vero customer engagement tool

Vero automates the screening and leasing process, improving customer engagement. This makes it super efficient for renters, owners, and operators. Vero’s modern setup makes communication between you and your customers easier. 

Features

  • Behavioral and transactional emails.
  • Campaign analytics and segmentation.
  • Integration with various tools.

Pros

  • Event-triggered actions and behavioral targeting.
  • Targeting based on online behavior.

Cons

  • Some integration challenges.
  • Tool cost increases with added events.

Pricing

  • Starts from $49 per month.

19. Mailchimp

Mailchimp customer engagement tool

Mailchimp offers support for customer engagement. They help businesses to grow their audience, and create awesome marketing campaigns across different channels. It is the key to engaging customers and boosting business growth.

Features

  • Email automation, targeted ads, and marketing campaigns.
  • Personalized emails and postcards.
  • Integration with various tools.

Pros

  • Up to 2000 contacts in a free plan.
  • Customizable templates with HTML/CSS editor.
  • Campaign analytics for tracking performance.

Cons

  • Basic templates.
  • Limited features in the mobile app.

Pricing

  • Starts from $9.99 per month.

20. Appcues

Appcues customer engagement tool

Appcues connect you with your customers. It makes understanding and improving how people use your apps easy, Anyone can track product usage and create cool in-app guides, announcements, and surveys in minutes.

Features

  • No-code product adoption and onboarding flows.
  • User segmentation and analytics.
  • Targeted in-app messages and growth insights.

Pros

  • Instant optimizations.
  • Range of UI patterns.
  • Engagement and completion statistics.

Cons

No mobile app support.

Pricing

Starts from $249 per month.

Selecting the right customer engagement tools

Selecting the right tools to engage with your customers is a big deal for businesses. The right tool makes your customers happy and keeps them around. However, to choose the right tool you must follow some steps.

1. Know Your Goals

Start by figuring out what you want. Do you want happy customers who keep coming back? Or maybe you want to get better feedback? Knowing your goals helps you pick the tools that will work best for you.

Pro Tip: Think about your customer’s journey, like a map. Find the spots where things can be better.

2. Check Your Budget

How much can you spend on these tools? You need to make sure the tools you pick are worth the money. Look for discounts or free trials to test them out.

Pro Tip: Choose between what the tools can do, how much they cost, and what you get back in return.

3. See What You Can Do

Think about your team. Do they know how to use these tools? Are the tools easy to use and learn? Choose tools that fit your team and can be customized for your business.

Pro Tip: Choose a tool that fits your needs and is easy to use.

4. Do Some Research

Look around to see what tools are out there. Read reviews from others and ask people you know for suggestions. Try out demos or free trials to see how they work.

Pro Tip: Check out different options and make sure they work well with what you already have.

5. Compare and Decide

Once you have some options, compare them. Think about how easy they are to use if they fit your budget, and what other people say about them. Then, make your decision.

Pro Tip: You must think about the future. Ensure the tools can grow with your business.

6. Make Your Choice

Finally, make a choice based on what you’ve learned. Try out the tools and see how they do. Ask your customers what they think. Keep an eye on how well they work for your business.

Pro Tip: Remember, choosing the right tool makes your customers happy and keeps them around. 

Conclusion

Finally, I believe that now you know the best 20 customer engagement tools. All these tools out there to help businesses connect better with customers, like Storyly or Appcues.

It might seem difficult to choose one among these 20. But, remember, the right one is about matching what the tool does with what your business needs, your budget, and your team’s skills.

Keep in mind that, your main goal is to build strong relationships by engaging your customers. So, explore these options, find what fits your business, and make your customer connections better in 2024.

Lutfuz Zaman Chowdhury is a seasoned writer with over three years of experience in various domains. He has a passion for customer service and understands the needs and expectations of both businesses and consumers. He knows how to craft engaging and informative content that reflects the values and vision of any organization he works with.

Lutfuz Zaman Chowdhury
Author’s Bio

Lutfuz Zaman Chowdhury is a seasoned writer with over three years of experience in various domains. He has a passion for customer service and understands the needs and expectations of both businesses and consumers. He knows how to craft engaging and informative content that reflects the values and vision of any organization he works with.

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